Otto Kraus

The project consisted of the fictional rebranding for the historic toy store Otto Kraus, imagining its return after closure under the new tagline "Vuelve a jugar con Otto Kraus" (Play again with Otto Kraus). The proposal seeks to rescue the nostalgia of the original brand, adapting it to a more contemporary visual language accessible to new generations. The logo, color palette, and typography were updated, achieving a renewed identity that preserves the essence of the brand.